Latest World News on Internet Business Money Market: ARC News: Sonic Focus in Award Winning PC Motherboard Design

SONIC FOCUS

Press Release

Sonic Focus Audio Enhancement Technology
Hailed in Award Winning PC Motherboard Design

LAKE TAHOE, Calif., March 18, 2008 - Sonic Focus, an ARC International company (LSE: ARK), today announced that its audio enhancement technology was strongly praised by editors of one of the world's premier PC review organizations. Sonic Focus' Adaptive Dynamics™ audio engine powers the new P5E3 Premium motherboard from ASUStek Computer, Inc., one of the largest branded motherboard suppliers in the world. ASUStek's products can be found in one out of every three desktop PCs sold. Editors of the PC review site gave the P5E3 motherboard a "Gold Choice Award" and stated "You get one of the best sounding audio solutions we have ever heard in an integrated chipset." The full review can be read at http://anandtech.com/mb/showdoc.aspx?i=3229&p=6.

Sonic Focus technology restores richness and depth that is often lost during the digitalization process of audio files. Sonic Focus audio post processing software can enhance the sound quality of any speaker and is compatible with any audio standard or coding/decoding technique. The technology is ideal for refining the listening experience of a wide range of electronic products including mobile handsets, MP3 and iPod players and accessories, car audio, and home theater systems.

Tom Paddock, ARC's vice president of audio systems and former CEO of Sonic Focus, said, "This is the latest in a long line of awards for the Sonic Focus audio post processing product line. Improving the consumer experience with high fidelity sound is our passion, and we are excited about the future market opportunity for Sonic Focus' solutions."

About Sonic Focus

Sonic Focus is a leader in digital audio refinement technology and was acquired by ARC International in February, 2008. Sonic Focus's goal is to bring music enthusiasts closer to the original performance with the highest-fidelity audio experience possible. Its award-winning products were developed by artisans and engineers after decades of close partnerships with music industry icons and media companies such as Clear Channel Communications and the Walt Disney Company. Today, Sonic Focus's products ship in more than 20 million consumer devices.

Delivering high quality audio to consumers is considered to be one of the hottest trends in consumer electronics. Sonic Focus was recently awarded 2008 CES innovations honors in the audio components category for the Bel Canto ULTRA-DOCK, a premium iPod docking solution for audio enthusiasts. A video interview with Sonic Focus's CEO Tom Paddock at CES 2008 is available at: http://www.youtube.com/watch?v=XWy__PfBJTQ

# # #

Sonic Focus, the Sonic Focus logo, Adaptive Dynamics, ARC, and the ARC logo are trademarks or registered trademarks of ARC International. All other brands or product names contained herein are the property of their respective owners. This press release may contain certain "forward-looking statements" that involve risks and uncertainties, including the development, implementation, and release of features described herein. These are at the sole discretion of ARC International. Licenses from 3rd parties for certain software and essential patents may be required depending on licensee's use/implementation. For other factors that could cause actual results to differ, visit the company's Website as well as the listing particulars filed with the United Kingdom Listing Authority and the Registrar of Companies in England and Wales.