TEXT LINKS
Text links are text objects that can link to an external file,
a web page, an FTP site or even a prompt for e-mail. The visible
text of a hyperlink is called the 'Anchor text' to the text
link and is the most important factor that helps secure a good
position in the Search Engine Results Page (SERP) and gain link
popularity. Text links point towards a specific page of a
website that has been optimized to target the Anchor text, as
the keyword phrase.
The logic behind Text links
Since the main aim of the programs of most search engines is to
detect the number of text links or sites anchoring towards the
site and the inbound links in the site under consideration, the
inclusion of text links is very important. Search engines
consider every text link as a 'vote' to the webpage linked
'to', by the webpage that has included the text link. If link
popularity had no role in Search engine optimization web owners
would choose to link to a website that is truly representative
of its contents, unlike today's practice, to gain artificial
popularity through text links.
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The influence of text links
The anchor text used for inbound text links, is one of the most
important factors employed for Search Engine Optimization. Text
links are so powerful that it can earn web pages a
comparatively high ranking even if the keyword is not used
anywhere in the page including headings. With sufficient votes
from other webpages,the page can even have a first page
ranking.
The role of text links in SEO can be clearly illustrated by
taking the example of monster.com, which is the first site that
appears when searched for the keyword 'Jobs' in every search
engine, though the word 'jobs' has not appeared even once in
the site. If a site has inefficient onsite optimization, it can
do well enough with good use of text links.
The easiest and most cost effective way of optimizing a search
engine using text links is by choosing a descriptive domain for
the site as well as the folders and files in the site, and
giving a descriptive anchor text for its text links, since
descriptive keyword text links benefit from a much higher
Click-Through-Rate (CTR) than non descriptive text links. It is
always recommended to use lesser graphic based text links,
since they cannot be read by search engines. Being the most
powerful SEO technique, text links should be given a high
priority in any SEO campaign.
For more information go to
Visit www.onewaylinkexchange.net
Best Regards,
Sam Barns
Garden City
NY 11040
United States
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