Latest World News on Internet Business Money Market: This week: Effective Q&As

SEARCHDATAMANAGEMENT.COM
This Week
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A newsletter from TechTarget
October 09, 2007

IN THIS ISSUE:
> From the Editor: How to have useful, effective Q&A sessions
> Ask the Experts: Data architect careers: The benefits of working at
a System Integrator
> Site Highlights: Master data management seminar
> More From SearchDataManagement: Developing quality metadata and
designing workflow

FROM THE EDITOR
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How to have useful, effective Q&A sessions
[by Hannah Smalltree]
hsmalltree@techtarget.com

This week, I posted a new Q&A this week with Gartner analyst John
Radcliffe discussing how to sell master data management internally to
business people:
http://go.techtarget.com/r/2348684/6276287

I started thinking about the secrets of effective interviews. I know
that many readers need to conduct interviews often, in order to
collect system requirements or build business cases. But as you may
have learned, interviews can be very fruitful or a frustrating waste
of time. Here are some reporter's tips for effective Q&As:

Never ask yes or no questions -- you'll get a yes or no answer
(that's often useless). Instead, ask open-ended questions that start
with "What...?" or "Why...?" or "How...?"

Ask basic questions, even if you think you know the answer -- you
might uncover something interesting. In an interview, master
negotiator Herb Cohen described this tactic as adopting "the low key
pose of calculated incompetence." Read the Q&A to learn why he
recommends that technique:
http://go.techtarget.com/r/2348685/6276287

Do your homework before the interview. Research makes for more
effective interviews. Your questions will be better, which can mean
better answers. Though, as above, use your research to frame your
questions, and never assume anything.

Don't dominate the discussion. Some TV interviewers can get away with
that, but in most interviews, your job is to collect information --
even if you have an opinion or related story to share.

SearchDataManagement.com has even more inspiration. We have some
sample question ideas in articles such as:
Eight must-ask questions for CDI projects
http://go.techtarget.com/r/2348686/6276287
Five compliance questions to ask your CEO
http://go.techtarget.com/r/2348687/6276287

You can access many interviews in our podcast library covering topics
from business intelligence to data integration and more:
http://go.techtarget.com/r/2348688/6276287

And of course, you can always send questions to our panel of industry
experts, via our Ask the Expert section:
http://go.techtarget.com/r/2348689/6276287

Are there any other Q&A style articles you'd like to read -- on a
particular subject or with a certain person? Any tough questions you
want us to find answers to? Send me an email and let me know. Happy
interviewing and have a great week!

Hannah
hsmalltree@techtarget.com

ASK THE EXPERT
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Data architect careers: The benefits of working at a System
Integrator
[William McKnight]

Working as a data architect at a consultancy or System Integrator can
be challenging, but has benefits. Find out the career value of
working at a System Integrator, as advised by William McKnight.
http://go.techtarget.com/r/2348690/6276287

SITE HIGHLIGHTS
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Attend IOUG Oracle training
The Independent Oracle Users Group (IOUG) offers year-round Oracle
education throughout the country. Attend BIWA Summit, October 2-3 in
Reston, VA; IOUG University Seminars at UTOUG Fall Conference,
October 15 in Salt Lake City, UT; or IOUG Oracle Boot Camp, November
30 in Ottawa, Canada.
http://go.techtarget.com/r/2348691/6276287

Master data management seminar
Attend this free 1-day seminar on November 6, in San Francisco for
best practices on how to execute your master data goals throughout
the enterprise.
http://go.techtarget.com/r/2348692/6276287

MORE FROM SEARCHDATAMANAGEMENT
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SAMPLE CHAPTER: Developing quality metadata and designing workflow

Learn how to design an efficient workflow and read about the role of
quality metadata in workflow management.
http://go.techtarget.com/r/2348693/6276287

TIP: Business intelligence and corporate performance management
software: Build vs. buy

Should you develop a custom corporate performance management system
or purchase CPM software? Rick Sherman offers expert advice on
evaluating and choosing the right approach.
http://go.techtarget.com/r/2348694/6276287

SEMINAR: MDM for the Enterprise

"MDM for the Enterprise" is a free, one-day seminar offered by
SearchDataManagement.com. Register now to learn how to build an MDM
business case, get tips from industry experts on MDM projects,
network with peers -- and much more.
http://go.techtarget.com/r/2348695/6276287

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CONTACT US:

Sales
For sales inquiries, please contact us at:
mailto:mbolduc@techtarget.com

Editorial
For feedback about any of our articles or to send us your article
ideas, please contact us at:
mailto:hsmalltree@techtarget.com

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