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SEARCHDATAMANAGEMENT.COM
This Week
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A newsletter from TechTarget
May 21, 2007

IN THIS ISSUE:
> From the Editor: Content intelligence and unstructured data
> Site Highlights: Trends and Tips for BI Software Evaluation
> White Papers: The Complexity Advantage: Solving the Requirements of
Complex Data Transformation in Business Integration
> Webcasts: Operational Business Intelligence: Accelerate Performance
and Lower Your TCO, Upgrade and Archive Strategies for PeopleSoft
Enterprise
> More From SearchDataManagement: Data management podcast library,
Storage device purchasing advice

FROM THE EDITOR
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Content intelligence and unstructured data
[by Hannah Smalltree]
hsmalltree@techtarget.com

There's a lot of recent talk about making use of unstructured
information in business intelligence initiatives. Analysts say that
if you can merge structured data (in databases) with related
unstructured data (in documents, emails, etc.), you'll get closer to
a single "complete" view of the truth about your customers, business
and market.

Bloor Research analyst Gerry Brown has coined the term "content
intelligence" -- which is what you get when you combine content
management and business intelligence technologies. And, I've begun
hearing more about new tools that can help companies load, parse and
analyze unstructured data -- a process some call "ETL for
unstructured data."

But, I've also spent enough time talking to people to know that even
though this all sounds very cool and potentially valuable, most
companies aren't going to give you the time (or budget) to go off and
play with this cutting edge technology unless you have a compelling
business case. I think step one is knowing what's possible and
beginning to brainstorm about how it could be applied to your
business.

So, here's some inspiration:

* Read about a recent TDWI study about how unstructured data
technologies, such as text analytics, are bolstering business
intelligence software stack

* Listen to a podcast with Gerry Brown about content
intelligence, including a discussion of the concept and potential use
cases

* Find out why IBM thinks it's valuable to mine blogs and wikis
for information

I'm really interested to hear what you think about all this. Do you
have any big ideas about how unstructured data could be leveraged in
your industry? Is your organization making use of unstructured data
-- and how? What other questions do you have about the technology
involved? Email me at hsmalltree@techtarget.com and let me know what
you really think. And, as always, have a great week!

Hannah

RELATED INFORMATION:
> Unstructured data technologies bolster business intelligence
software stack, says TDWI:
http://go.techtarget.com/r/1459664/6276287
> Content intelligence podcast with Gerry Brown:
http://go.techtarget.com/r/1459665/6276287
> IBM thinks it's valuable to mine blogs and wikis for information:
http://go.techtarget.com/r/1459666/6276287

SITE HIGHLIGHTS
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Trends and Tips for BI Software Evaluation
Listen to this Podcast to stay up to date on the rapidly evolving
business intelligence (BI) market and learn how to choose the right
BI software for your organization.
http://go.techtarget.com/r/1459667/6276287

FEATURED WHITE PAPERS
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The Complexity Advantage: Solving the Requirements of Complex Data
Transformation in Business Integration
Published by: Informatica 01 Dec 2006
http://go.techtarget.com/r/1459668/6276287

View All White Papers at:
http://go.techtarget.com/r/1459669/6276287

PODCASTS & WEBCASTS
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Operational Business Intelligence: Accelerate Performance and Lower
Your TCO - Vendor Webcast
When: 22 May 2007, 14:00 EDT (18:00 GMT)
http://go.techtarget.com/r/1459670/6276287
Speakers: Diaz Nesamoney VP and General Manager, Cognos On Demand
division
Caroline Seymour Senior Program Director, Cognos Mid Market
Strategy
Sponsor: Cognos Incorporated, http://go.techtarget.com/r/1459671/6276287

View All Podcasts & Webcasts at:
http://go.techtarget.com/r/1459672/6276287

MORE FROM SEARCHDATAMANAGEMENT
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PODCAST LIBRARY: Data management podcasts

Listen to one of SearchDataManagement.com's podcasts, which feature
conversations about business intelligence (BI), enterprise data
integration (EDI), master data management (MDM), and data quality and
governance. These audio downloads include topical interviews with
newsmakers and industry experts who offer their advice and knowledge
on data management trends, projects and technologies.
http://go.techtarget.com/r/1459673/6276287

EXPERT ADVICE: Storage devices: Before you purchase

There are many items to consider before purchasing a storage device,
and our storage expert recommends asking these questions before
making your selection.
http://go.techtarget.com/r/1459674/6276287

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CONTACT US:

Sales
For sales inquiries, please contact us at:
mailto:mbolduc@techtarget.com

Editorial
For feedback about any of our articles or to send us your article
ideas, please contact us at:
mailto:hsmalltree@techtarget.com

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