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An iEntry.com Mailing
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WebProNews - Listen Up: Google Audio Ads
May 26, 2007
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Listen Up: Google Audio Ads
David A. Utter | Staff Writer
There are a few details about Google's foray into radio advertising
that make it sound like an idea worth trying.
Google's oft-stated desire to organize the world's information
meshes well with Clear Channel, which has managed to consolidate
much of the US radio landscape under one umbrella. Together, they
may make audio advertising for AdWords customers more appealing
than people realize.
On the Google Consumer Packaged Goods blog, the company's Corrine
Perri provided an update on Google Audio Ads. She referenced their
agreement with Clear Channel, one that provides a "portion of
guaranteed, premium 30-second advertising inventory on 675 Clear
Channel AM & FM stations."
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Clear Channel stations are all over the country. People spend a lot
of time in their cars, where they are likely tuned in to one of
those stations for a period of time. Perri provided some numbers
that make Google's Audio Ads program a more interesting
proposition:
These Clear Channel Radio stations, when combined with our
existing radio station partners, give our advertisers access
to radio inventory on over 1600 top-rated radio stations
throughout the country, with "Top 10" stations in 24 of the top
25 U.S. markets and coverage of over 99% of the U.S. population
aged 12 and older (meaning 99% of people 12+ can tune in an hear
one of our stations; Source: ACT1 / Arbitron).
Various options for targeting these ads, like location, day and
time, demographics, and station type, make the product one a
marketer should at least consider when building a campaign.
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Google Maps Goes Off Beaten Highway
Doug Caverly | Staff Writer
There's nothing quite like a stretch of wide-open road, but a
clogged, backed-up highway doesn't elicit the same feelings.
Somebody in Mountain View apparently realized this - or felt the
need to catch up with the competition - and Google Maps now has an
"avoid highways" option.
In a post on the Lat Long Blog, Barry Brumitt, a software engineer,
explained Google's implementation of the feature. "When you click
the the [sic] 'Avoid Highways' checkbox, the route instantly updates
to one that tries very hard to stay off of interstates, motorways,
and other major roadways," states Brumitt.
He then admits, "This may give you a much longer path, but one that
you may find more suitable. If it isn't what you want, you can
uncheck the box and quickly revert to the normal route to help plan
your trip."
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For some of us, this update won't be a big deal (your WebProNews
writers live around Lexington, Kentucky, where the traffic is
generally pretty decent). But for others . . .
MG Siegler writes, "I can't tell you how useful this would have been
when I lived in Los Angeles and every single time I would look up a
direction on Google Maps it would tell me to take either the 101,
the 405, or the 10. Anyone who has ever lived in Los Angeles knows
that you don't want to be anywhere near those beasts from about
3:30pm - 7:30pm on any given day."
So three cheers for Google may be in order. Granted, other
mapping services have offered an "avoid highways" feature for a
long time, but, with all the other mapping and mobile services
Google has been releasing lately, it's easy to see how this option
could have gotten placed on a back burner.
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