This week: Don't drown in customer data

SEARCHCRM.COM
This Week
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A newsletter from TechTarget
October 09, 2007

IN THIS ISSUE:
> From the Editor: Staying on top of your customer data
> Ask the Experts: Improving the customer experience
> Learning Center: Building a business case for a CRM upgrade
> More from SearchCRM.com: Learn about microblogging

FROM THE EDITOR
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Staying on top of your customer data
[by Lauren Hoyt]
lhoyt@techtarget.com

Of all the difficulties of a CRM implementation, managing customer
data can be one of the most challenging.

SearchCRM.com recently partnered with our sister site
SearchDataManagement.com to bring you a special report on CRM
integration. This report will prepare you for dealing with customer
data management and customer data integration before, during and
after a CRM implementation.
http://go.techtarget.com/r/2346632/6276287

In this special report, you'll learn the following:

*Reasons that customer data integration (CDI) projects fail
CDI projects demand time, resources and transformation of people,
process and technology. Many organizations are unsuccessful with CDI
projects -- learn the reasons why in this article from
SearchDataManagement.com.
http://go.techtarget.com/r/2346633/6276287

*Results of a customer data management (CDM) survey
Boston-based analyst firm Aberdeen Group surveyed 225 companies to
determine what CDM leaders do differently from average performers.
http://go.techtarget.com/r/2346634/6276287

*The importance of aligning customer data following a merger or
acquisition.
Learn how Palladium Group Inc., a Boston-based professional services
firm that emerged from the consolidation of three separate consulting
companies, consolidated its separate CRM systems onto one instance of
Onyx.
http://go.techtarget.com/r/2346635/6276287

*What CRM managers need to do after an implementation to ensure
success.
According to a research analyst at Gartner, companies that have the
most CRM success assign a CRM manager to steer the project. These
managers continue to oversee CRM after the implementation, paying
close attention to four categories: functional management,
operational management, change management and strategic management.

http://go.techtarget.com/r/2346636/6276287

Do you recommend best practices for managing customer data? Has your
organization employed a CRM manager? What is that person's role? Is
this role crucial for ensuring CRM success? Write to
lhoyt@techtarget.com and let us know.

Until next time,
Lauren
lhoyt@techtarget.com
Site Editor

ASK THE EXPERT
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Improving the customer experience

Ask Lior Arussy your questions about customer experience management
(CEM) and how to create positive experiences with every customer.
http://go.techtarget.com/r/2346637/6276287

Outbound calling and the customer experience
http://go.techtarget.com/r/2346638/6276287

Choosing call center technology for a better customer experience
http://go.techtarget.com/r/2346639/6276287

Ask Lior a question
http://go.techtarget.com/r/2346640/6276287

LEARNING CENTER
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Building a business case for a CRM upgrade

Contributor and expert Richard Smith explains how to build a business
case for a CRM software upgrade in this article. Learn the key points
of an upgrade business case, including justifying the upgrade, the
related financial implications and building a consensus for the
upgrade within the organization.
http://go.techtarget.com/r/2346641/6276287

Listen to Richard Smith's podcast on the best practices for a CRM
upgrade.
http://go.techtarget.com/r/2346642/6276287

SITE HIGHLIGHTS
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IT solutions for the midsize enterprise
IT Connect Expo is the only event that brings together the leading
vendors offering solutions tailored to the needs of midsize
enterprises, in a seminar environment. Register now!
http://go.techtarget.com/r/2346643/6276287

DMG's Contact Center Surveying and Analytics Report
DMG Consulting's new Contact Center Surveying and Analytics Report is
the leading guide to the dynamic contact center surveying market.
SearchCRM.com and DMG Consulting LLC have teamed up to bring you the
only industry publication of its kind at a special discounted price
today!
http://go.techtarget.com/r/2346645/6276287

MORE FROM SEARCHCRM.COM
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WORD OF THE WEEK: Microblogging

Web 2.0 is the advanced technology of today's Internet, incorporating
more interactive and participatory applications and user-generated
content. These buzzwords represent the top terms and definitions
related to Web 2.0 that you need to know to understand the changing
face of the Internet -- like this week's term, microblogging.
http://go.techtarget.com/r/2346646/6276287

PRODUCTS OF THE YEAR: Nominate today

SearchCRM.com wants to help our readers discover the best of the best
in CRM and call center applications in our 2007 Products of the Year
awards. Nominate a favorite product you've used or nominate your
company's new product. This year, we've added a CRM suite category to
our eligibility list -- let us know what you think is the best, most
comprehensive CRM system on the market.
http://go.techtarget.com/r/2346649/6276287

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CONTACT US:

Sales
For sales inquiries, please contact us at:
mailto:mbolduc@techtarget.com

Editorial
For feedback about any of our articles or to send us your article
ideas, please contact us at:
mailto:kglance@techtarget.com

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