Diller's IAC Struggling to Gain Traction on Madison Avenue October 9 2007 3:0 AM PDT  By Jack Myers
Insights from 2007 Myers Survey of Advertising Executives on Online Sales Organizations In Myers' recent survey of 210 advertiser and agency executives evaluating the performance of 125 online sales organizations in five categories, Barry Diller's IAC Advertising Solutions sales force, and the sales organizations of Ask.com, Expedia.com and Match.com lost ground in comparison to key competitors. The results from the Myers study suggest that Diller's organizational approach to generating ad sales revenues, while capitalizing on continued industry growth, is not resulting in positive Madison Avenue perceptions. Full details on perceptions of the IAC Advertising Solutions sales organization and the sales efforts of Ask.com, Expedia.com and Match.com follow by linking to www.JackMyers.com.
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