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CONTACT: Orlando, FL (BlackNews.com) - Michael Lewellen, former head of Corporate Communications for Black Entertainment Television (BET Networks), has been appointed Vice President, Public Relations, for Universal Orlando Resort and will join the company September 17th. Lewellen succeeds Cindy Gordon, who was recently named Universal's Vice President of New Media Partnerships. In his new role, Lewellen assumes primary responsibility for Universal Orlando's external media communications, theme park and attractions publicity and crisis management. He will also serve as Universal Orlando's primary media spokesperson. Lewellen will report to Kurt Kostur, Universal Orlando's Senior Vice President of Marketing. "Michael's extensive experience in media relations and the entertainment industry makes him a perfect fit for Universal Orlando Resort and the NBC/Universal family," Kostur said. "We're thrilled to welcome him and look forward to his leadership." Lewellen was BET Networks' top communications executive in charge of media and public relations for the company's cable television, wireless services, home entertainment, Internet and international business units, as well as past ventures in publishing, restaurants and feature films. Based in Washington, DC, BET is a subsidiary of multimedia conglomerate Viacom, Inc. (NYSE: VIA and VIA.B). Prior to joining BET in 1999, Lewellen held a number of strategic communications and management roles throughout his career for such companies as FOX Sports Network, Turner Sports, Nike and Southwestern Bell Telephone. Lewellen holds an undergraduate degree in Journalism from Arkansas State University. He also has the distinction of being an accredited public relations practitioner with both the Public Relations Society of America and the International Association of Business Communicators.
FOR IMMEDIATE RELEASE
September 6, 2007
Tom Schroder
Universal Orlando Public Relations
407-363-8220
MICHAEL LEWELLEN NAMED VICE PRESIDENT, PUBLIC RELATIONS, FOR UNIVERSAL ORLANDO RESORT 
Michael Lewellen
About Universal Orlando Resort
Universal Orlando Resort has created some of the world's most innovative theme park attractions based on pop culture's most compelling films and stories. Guests experience two exciting theme parks -- Universal Studios and Islands of Adventure as well as Universal CityWalk, a 30-acre restaurant, shopping and nighttime entertainment complex; and three magnificently themed on-site Loews hotels – the Portofino Bay Hotel, Hard Rock Hotel and the Royal Pacific Resort. Flagship experiences featured in the theme parks include "Shrek 4-D," "Dr. Seuss Landing," "Jurassic Park River Adventure" and "The Amazing Adventures of Spider-Man." More information is available at www.universalorlando.com
Media Contact:
Tom Schroder
Universal Orlando Public Relations
407-363-8220
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