Tuesday, September 18, 2007

New Podcast: Ventana Research: Build a Business Case for Master Data Management

Dear SearchDataManagment.com member,

Master data management (MDM) promises to help organizations solve a
host of problems caused by inconsistent - or simply incorrect - data.
However, experts and practitioners report that building a business
case for MDM can be very challenging.

Listen to this expert Podcast with Ventana Research's David Stodder
to learn how you can make a business case for a successful MDM
initiative.

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TITLE: How to build a business case for master data management,
featuring David Stodder with Ventana Research
WHEN: AVAILABLE ON DEMAND
SPEAKER: David Stodder, Vice President And Research Director,
Ventana Research
SPONSOR: Kalido

http://go.techtarget.com/r/2211282/6276287


DOWNLOAD THIS EXPERT PODCAST:

http://go.techtarget.com/r/2211283/6276287

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NOTE: To access this Podcast, you must: Disable pop up blockers;
Disable firewalls blocking streaming media/audio.
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ABOUT THIS EXPERT PODCAST
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To get real, actionable advice for building a business case for
master data management (MDM), SearchDataManagement.com turned to
David Stodder, vice president and research director for Ventana
Research. In this Podcast, appropriate for both business and
technical staff, listeners will:

* Learn how to begin calculating the costs of bad data, often the
first step in quantifying the potential value of MDM.
* Hear five common elements of successful MDM business cases and
implementations.
* Find out more about the process of building a business case for
MDM, such as when, and how, to evaluate MDM technology.
* Listen to Stodder's expert advice about how to measure the
success of MDM initiatives.

DOWNLOAD PODCAST:
http://go.techtarget.com/r/2211284/6276287

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ABOUT THE SPEAKER
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David Stodder, Vice President And Research Director, Ventana Research

David Stodder is vice president and research director with San-Mateo,
Calif.-based Ventana Research. Stodder heads up research practices in
the areas of Information Management and IT Performance Management
with specialization in Business Intelligence and Analytics. David has
for nearly 20 years articulated the next steps in the evolution of
information technology toward strategic business applications and
services that deliver intelligence throughout organizations. He was
the founding chief editor of Intelligent Enterprise, a CMP Technology
publication, in 1998 and served as editorial director and
editor-in-chief through 2006. His research, writing, analysis and
speaking engagements have focused on how business intelligence,
performance management, search, information integration, databases,
SOA, business rules and process management come together in
cutting-edge information architecture.


--------------------- SPONSORED BY: Kalido -------------------------

Kalido's MDM Solutions deliver the consistent definitions executives
need to understand their business and make better decisions. With
Kalido, organizations can improve information integrity and deliver
accurate visibility into the organization.

For more information:
http://go.techtarget.com/r/2211285/6276287
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