Making Every Customer Interaction Count

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Technology White Papers & Case Studies for the Enterprise Market
Executive White Papers & Case Studies Newsletter	September 15, 2007    Vol. 1, No. 189
TOP WHITE PAPERS & CASE STUDIES THIS WEEK   3 Steps to Making Every Interaction Count RightNow Technologies What happens between the time customers begin to research a product and the final purchase? They're likely to check out your—and your competitors'—websites, retail stores, contact centers, and blogs. And each point of contact puts your company in a competitive situation. That's why the most important issue is how your company tracks customer activity in today's multichannel world. Read more Defining the Value of Customer Loyalty C2 CRM What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits. Read more Enabling Technologies for Blade Management Hewlett-Packard Reducing server management complexity and total cost of ownership (TCO) are key IT goals. There's a new generation of automated management tools designed to enable provisioning, monitoring, and control of blade systems in infrastructure deployments. This means more work in less time, ensuring IT talent is responding to business needs—resulting in improved TCO metrics rather than time-consuming manual processes. Read more Understanding Total Cost of Ownership for IP Telephony Solutions Nortel Networks Enterprises looking to understand their Internet provider (IP) telephony implementation costs must go beyond simple analyses of return on investment. A total cost of ownership (TCO) analysis is required to help drive the bigger picture, as it considers both tactical and strategic goals, including management of the overall IT budget (annual operational and capital expenditures), risk assessment, and strategic objectives. Read more SAP for Media—The Solution Portfolio for Newspaper and Magazine Publishers SAP The news certainly isn't what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company's attractiveness is crucial—now more than ever. Read more How to Detect System Changes and User Activity in Real Time NetIQ Monitoring for changes and user activity is best practice in IT. Unfortunately, native auditing, file integrity checking, and kernel shims fail to meet the changing threat landscape. But where can you find a real-time solution? A file system filter driver (FSFD) monitoring approach gives you everything you need—reducing troubleshooting time and giving you insight into your ever-changing IT landscape. Read more
MOST POPULAR   Your Guide to OS Virtualization SWsoft Network Data Protection Playbook: Network Security Best Practice for Protecting your Organization CipherOptics How the Small Become Mighty IQMS more...
Our Directory of White Papers & Case Studies     • Accounting and Financial Management • Asset Management • Consulting and Services • Customer Relationship Management (CRM) • Data Management and Analysis • Development • E-commerce • Electronic Distribution and Storage • Enterprise Resource Planning (ERP) • Government and Legal • Health Informatics • Human Resources • IT Infrastructure • IT Monitoring and Management • Knowledge Management and Collaboration • Learning and Education • Office Application and Automation • Product Lifecycle Management (PLM) • Project and Process Management • Supply Chain Management (SCM)   Our Knowledge Bases     • ERP • CRM • Accounting • PLM • SCM • CMMS/EAM • HR • Security • Financial • Software Test Tool • Outsourcing • Open Source • Business Intelligence • ECM • BPM • Learning Management • PPM/PSA • RFID • POS Systems

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