Customer Analytics: The Key to Optimizing Marketing ROI

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Technology White Papers & Case Studies for the Enterprise Market
Executive White Papers & Case Studies Newsletter	March 22, 2008    Vol. 1, No. 354
TOP WHITE PAPERS & CASE STUDIES THIS WEEK   Midsize Companies Achieve Higher ROI in Numerous Marketing Performance Metrics Using Customer Analytics Aberdeen Group (Links to vendor site) Midsize organizations across many industries must engage and influence customer purchasing decisions. New technologies, higher customer expectations, multiple sales channels, and a price-sensitive global economy are driving organizations to rethink how and when they interact with their most valuable customers. Find out which tools can help you optimize your marketing investments by targeting your most profitable customers. Read more Human Capital Management: How Top Organizations Drive Company Profits Efficiently SAP This benchmarking study analyzes human resources (HR) performance for over 200 best-practice companies in three categories: process and transactional support, expertise-based business support, and strategic decision support. Two questions are at the core of the study: How can companies reduce HR costs and increase HR efficiency? And how can HR organizations create business value and optimize effectiveness? Find out what they said. Read more ROI and Other Cost Benefits of Reputation-based Services Secure Computing Corporation Deploying a reputation-based service at the network edge is like having a peephole in the front door of your house. It allows you to let in people you know and trust, question the ones you don't know, and dismiss the ones who look suspicious. Because an organization's network is the backbone of its very existence, protecting it is critical. Discover how this simple measure can help reduce your risk. Read more Manufacturing 2007 Executive Summary Infor For a decade, IndustryWeek and the Manufacturing Performance Institute (MPI) Census of Manufacturers have provided data to US manufacturers. This year, MPI fielded a similar survey in Canada, offering an intriguing look into the differences between the Canadian and US manufacturing landscapes. This executive summary presents combined data from these surveys, aimed at helping manufacturers meet future challenges. Read more Endpoint Security: Protect Data and Secure Laptops beyond the User Absolute Software The increased use of laptop computers and mobile devices has contributed to an unprecedented number of data breaches. Even encryption and strong corporate policy cannot prevent loss of private data due to careless use of laptops. Learn how endpoint security enables remote deletion of sensitive information, tracks computers off the local area network (LAN), and helps to physically recover lost or stolen computers. Read more Map-To-Win: A Strategic Approach to Telecom Expense Management AnchorPoint Many businesses today rely on telecom expense management (TEM) for mission-critical functions ranging from sales to service to customer relationship management. But despite its overall importance, nearly one-third of a telecom staff's time is spent on processing orders and invoices. Maximizing the potential of a telecom system requires a data-driven approach. Find out how Map-To-Win is helping businesses do just that. Read more
MOST POPULAR   Executive Guide to Business and Software Requirements IAG Consulting The Alignment-focused Organization: Bridging the Gap between Strategy and Execution SAP Ten Keys for Project Success RPE more...
Our Directory of White Papers & Case Studies     • Accounting and Financial Management • Asset Management • Consulting and Services • Customer Relationship Management (CRM) • Data Management and Analysis • Development • E-commerce • Electronic Distribution and Storage • Enterprise Resource Planning (ERP) • Government and Legal • Health Informatics • Human Resources • IT Infrastructure • IT Monitoring and Management • Knowledge Management and Collaboration • Learning and Education • Office Application and Automation • Product Lifecycle Management (PLM) • Project and Process Management • Supply Chain Management (SCM)   Our Knowledge Bases     Accounting Systems • Business Intelligence (BI) and Business Performance Management (BPM) • Business Process Management (BPM) • Content Management • Customer Relationship Management (CRM)  • Enterprise Asset Management (CMMS/EAM) • Enterprise Financial Systems  • Enterprise Resource Planning (ERP) • Human Resources Management Systems (HRMS) • Information Security  • Learning Management • Linux, Open Source, and IT Services • Outsourcing • Product Lifecycle Management (PLM) • Project Portfolio Management (PPM) • Radio Frequency Identification (RFID) • Retail Systems  • Software Testing • Supply Chain Management (SCM)

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